About Us

Playbook Connect is a DBA for On-Air Sports Marketing, which has been in operation for over 20 years. The Arizona-based sports and advertising consulting firm with over 30 years of experience in the business. We are very proud of our reputation, and realize it has been earned through hard work, but achieved with integrity every step of the way.
Mike Muraco and his team offer the highest level of service in the profession. We have had extraordinary success sports marketing, sponsorships, sports radio advertising, marketing, media buying, creative and public relations.
Our primary goal is to maintain the trust, loyalty, and close relationships we establish with each of our clients and their businesses.


Mike Muraco "ROC" has over 30 years of experience in the sports industry specializing in sports marketing, media, and public relations. He has held various positions both professional and collegiate ranks, Indianapolis Colts, NFL Properties, Phoenix Cardinals, Arizona Fall League, Phoenix Firebirds, Oakland A’s and the University of Pennsylvania. Roc has been an on-air sports radio host since 1997 on KHEP NBC 1280AM, KMVP ESPN 860AM, KQFN 1580 The Fanatic, and twice at NBC Sports Radio AM KDUS 1060 and now Fox Sports 910. Roc launched The Fanatic two years ago as the VP of Sales and Programming along with hosting the Drivetime show with Manuch. In addition to on air, he has held various sales and marketing positions at KASW-TV, KTVK-TV and Cable West. He is the former Executive Director of National Football Foundation Valley of the Sun Chapter and has been Fiesta Bowl Committee member for over 20 years. Most recently was the SVP of Corporate Partnerships for Legacy Sports/Elite Sports, formerly Bell Bank Park. He has owned On-Air Sports Marketing for the past 20 years.

Mike Muraco aka Roc - Message

Dear Valued Clients and Partners,

As the owner of On-Air Sports Marketing and Playbook Connect Marketing, I am thrilled to lead a dynamic team of experts committed to propelling your brand to new heights. At Playbook Connect, our foundation rests on innovation, creativity, and unwavering dedication to your success.

In an era where standing out from the noise is paramount, we understand the pivotal role marketing plays in driving business growth. Our mission is to harness the power of multiple advertising platforms to elevate your brand and surpass your marketing goals. 

We appreciate your trust in our expertise and look forward to delivering mulitple marketing solutions that exceed your expectations.

Best Regards,

Mike Muraco  – Owner

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